Social media is just an evolution of DARPA, out of which the Internet as we know it was born.
Networks of influence and demographic targeting were virtually built in toolkits that were the very impetus for "privatization" of this global networking system, if that's what you want call a corporation in Los Angeles named ICANN.
In other words, the US military researched, invented and prototyped the very corporate-controlled thing they say evil Russians now wield against us.
Nonsense! Sounds to me it's all working just as the War Department designed.